Detail Intuitive Hedonics : Consumer Beliefs About The Dynamics of Liking   Oleh:  Snell, Jackie ; Varey, Carol ; Gibbs, Brian J. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 1 (1995), page 33-60. Topik: dynamics; hedonics; consumer beliefs; dynamics of liking Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Consumer beliefs about influences on liking are explored. Questionnaires were administered to explore the extemt to which respondents' implicit beliefs resemble any of six concepts established in experimental psychology. Results indicate respondents apply beliefs consitent with classical conditioning and weber's law and expect adaptation to occur in a wider variety of situations. They do not show a general belief in cognitive dissonance effects. They probably do not believe in affective opponent processes (rebound) or the ability to exposure alone ("mere exposure") to increase liking, although the beliefs they do apply predict the same outcome in some contexts. Implications for consumer behaviour are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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