Detail Framing and The Price Elasticity of Private and Public Goods   Oleh:  Green, Donald P. ; Blair, Irene V. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 1 (1995), page 1-32. Topik: ELASTICITY; framing; price elasticiy; private and public goods Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The purpose of this research is to show that goods framed to emphasize their association to political concerns produce a distribution of willingness to pay (WTP) different from that produced when the same goods are framed to emphasize their instrumental qualities. Specifically, we hypothesize and find that symbolic presentations of both market and non market goods produce a WTP distribution that is characterized by higher variance and weaker price elasticity than that produced by instrumental presentation of these goods. In addition, we find support for the proposition that changes in the price elasticity of a good are produced by respondents' differential reliance on instrumental and symbolic considerations. Results are discussed in terms of their implications for marketing and mass politics. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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