The Performance of Knowledge: Pointing and Knowledge in Powerpoint Presentations  

Oleh:

Knoblauch, Hubert

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Cultural Sociology vol. 2 no. 1 (Mar. 2008), page 75-98.
Topik: communication / communicative culture / knowledge / knowledge society / performance / performative / powerpoint
Fulltext: 75.pdf (546.26KB)

Isi artikel

Powerpoint and similar technologies have contributed to a profound transformation of lecturing and presenting information. In focusing on pointing in powerpoint presentations, the article addresses aspects of this transformation of speech into ‘presentations’. As opposed to popular attacks against powerpoint, the analysis of a large number of audio-visually recorded presentations (mainly in German) demonstrates the creativity of these ‘performances’, based on the interplay of slides (and other aspects of this technology), speech, pointing and body formations. Pointing seems to be a particular feature of this kind of presentation, allowing knowledge to be located in space. Considering powerpoint as one of the typical technologies of so-called ‘knowledge societies’, this aspect provides some indication as to the social understanding of knowledge. Instead of ‘representing’ reality, knowledge is defined by the circularity of speaking and showing, thus becoming presented knowledge rather than representing knowledge.

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