| Along with the development of growing urban population of Japan, will give effect to the development of land for a residence that can be apartments, row houses and housing. In addition, with the population growth in urban areas will make the economy grow. This can be seen from the many office buildings, shopping center and electronic shopping center, built more and more. With many of these products cause the ceramic also needed. With this, PT. Cahaya Putra Asa Keramik move in the field of ceramic floor to try a new step is to create a new product based on the granite. This new product is planned to be used for the purpose of export to Japan. With this, the company will make a campaign strategy that can be used to enter the market in Japan. From the data obtained, will do a data processing which include Positioning, Analysis of Competition, Company’s Marketing Strategy, Consumer Coverage Area, SWOT, Creating New Brand, Product Promotion Strategy, Media Strategy Development and Comparison of the competition. From the results of the strategy on the expected, Company product based that granite, can be received and used by the people of Japan. in the hope that eksport this new ceramic products will satisfied Japan's market with the new ceramic products and The company product ceramics will more and more used by Japanese people. |