Women Owned Businesses and Bank Switching : The Role of Customer Service  

Oleh:

Carsky, Mary ; Coleman, Susan

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Entrepreneurial and Small Business Finance vol. 5 no. 1 (1996), page 75-84.
Topik: customer service; women; business; bank switching; customer service

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ40 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The number of businesses owned and operated by women is increasing rapidly, and women owned businesses are becominga powerful economic force. It is estimated that half of the businesses in this country will be owned and operated by women by the year 2,000. This article describes research conducted on women owned small businesses and the nature of their banking relationships. Findings reveals that over 90% of those surveyed used banking products. A surprisingly high percentage of the women surveyed used banking products. A surprisingly high percentage of the women surveyed had swithced banks. Major reasons for switching included poor customer service, an arrogant and condescending attitude on the part of bank personnel and errors and mistakes. These results suggest opportunities for bank managers to improve the quality of their interactions with women business owners, a growing segment of the market.

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