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JurnalJournal of Marketing Education vol. 26 no. 1 (Apr. 2004)
Bibliografi
Bahasa: (EN )    Year:: 2004    Bulan: 04    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing Education]
Artikel dalam koleksi ini
  1. If It Walks Like A Duck...: Concerns About Quackery In Marketing Education, halaman 4-16
  2. The Relative Influence Of Published Teaching Evaluations And Other Instructor Attributes On Course Choice, halaman 17-30
  3. Why Do Undergraduate Marketing Majors Select Marketing As A Business Major? Evidence From Australasia, halaman 31-41
  4. Business Student Preferences: Exploring The Relative Importance Of Web Management In Course Design, halaman 42-49
  5. Achieving Marketing Curriculum Integration: A Live Case Study Approach, halaman 50-65
  6. The Reality-Based Learning Method: A Simple Method For Keeping Teaching Activities Relevant And Effective, halaman 66-74
  7. Balancing Marketing Education And Information Technology: Matching Needs Or Needing A Better Match?, halaman 75-88
  8. Academic Dishonesty: A Cross-Cultural Comparison Of U.S. And Chinese Marketing Students, halaman 89-100

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