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Journal of Marketing Education vol. 26 no. 1 (Apr. 2004)
Bibliografi
Bahasa:
(EN )
Year::
2004
Bulan:
04
Edisi:
Softcopy
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
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Journal of Marketing Education
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Artikel dalam koleksi ini
If It Walks Like A Duck...: Concerns About Quackery In Marketing Education
, halaman 4-16
The Relative Influence Of Published Teaching Evaluations And Other Instructor Attributes On Course Choice
, halaman 17-30
Why Do Undergraduate Marketing Majors Select Marketing As A Business Major? Evidence From Australasia
, halaman 31-41
Business Student Preferences: Exploring The Relative Importance Of Web Management In Course Design
, halaman 42-49
Achieving Marketing Curriculum Integration: A Live Case Study Approach
, halaman 50-65
The Reality-Based Learning Method: A Simple Method For Keeping Teaching Activities Relevant And Effective
, halaman 66-74
Balancing Marketing Education And Information Technology: Matching Needs Or Needing A Better Match?
, halaman 75-88
Academic Dishonesty: A Cross-Cultural Comparison Of U.S. And Chinese Marketing Students
, halaman 89-100
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