Integrating Qualitative and Quantitative Methods for Organizational Diagnosis: Possible Priming Effects?  

Oleh:

Vitale, Dean C. ; Armenakis, Achilles A. ; Feild, Hubert S.

Jenis: Article from Journal - e-Journal
Dalam koleksi: Mixed Methods Research vol. 2 no. 1 (Jan. 2008), page 87-105.
Topik: mixed methods; priming; survey instrument
Fulltext: 87.pdf (146.77KB)

Isi artikel

This study reviews considerations for integrating closed-ended items and open-ended questions in a single survey instrument, focusing on contextual effects as a potential pitfall in organizational diagnosis. A randomized posttest-only control group experiment was conducted in a field setting with a small (92 employees) for-profit firm wherein the experimental group received a mixed questionnaire (closed-ended, followed by open-ended, questions) and the control group received only open-ended questions. Individuals receiving the mixed survey responded with a lower response rate and fewer comments than those receiving only the open-ended questions. A thematic content analysis of responses revealed a practically significant difference between groups in respondents’ perceptions of the organization’s strengths. However, the reported weaknesses of the organization did not differ between groups.

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