What Motivates Nonconformity? Uniqueness Seeking Blocks Majority Influence  

Oleh:

Imhoff, Ronald ; Erb, Hans-Peter

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 35 no. 3 (Mar. 2009), page 309-320.
Topik: Majority; Minority; Consensus; Social Influence; Uniqueness
Fulltext: 309.pdf (188.17KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A high need for uniqueness undermines majority influence. Need for uniqueness (a) is a psychological state in which individuals feel indistinguishable from others and (b) motivates compensatory acts to reestablish a sense of uniqueness. Three studies demonstrate that a strive for uniqueness motivates individuals to resist majority influence. In Study 1, the need for uniqueness was measured, and it was found that individuals high in need for uniqueness yielded less to majority influence than those low in need for uniqueness. In Study 2, participants who received personality feedback undermining their feeling of uniqueness agreed less with a majority (vs. minority) position. Study 3 replicated this effect and additionally demonstrated the motivational nature of the assumed mechanism: An alternative means that allowed participants to regain a feeling of uniqueness canceled out the effect of high need for uniqueness on majority influence.

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