Negative Attitudes toward U.S. Products: Malaysian Muslim Consumers' Perspective  

Oleh:

Shah, Khairul Anuar Mohammad ; Othman, Md Nor

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: The South East Asian Journal of Management vol. 2 no. 2 (Oct. 2008), page 155-166.
Topik: Negative Attitudes; Ethnocentrism; Animosity and Willingness

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS54.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Consumer attitudes toward foreign products from various countries can vary significantly from one country to another. Consumer attitudes and behavioral intentions in a country can also vary overtime due to a change in the country's level of industrialization, marketing development and lifestyle. Therefore, it is beneficial for this study to identify the attitudes of the consumers towards foreign products in a particular market. The sources of negative attitude such as country of origin effects (Han, 1998), consumer ethnocentrism (Shimp and Sharma, 1987) and consumer animosity (Klein, Ettenson and Morris, 1998), are the factors that can influence the willingness of the consumer to purchase foreign made products. This study was gathered via survey questionnaire on the attitudes of Muslim respondents in Malaysia towards US made products. The findings suggest that animosity and ethnocentrism are negatively associated with willingness to buy US made products.

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