Factors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia  

Oleh:

Che-Ha, Norbani ; Kadir, Sharifah Latifah Syed A. ; Li, Choo Wee

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: The South East Asian Journal of Management vol. 2 no. 2 (Oct. 2008), page 117-132.
Topik: Purchase Preferences; Store Brand; Consumer Behavior; Hypermarket

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS54.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This study is to investigate factors that describe consumers' perceptions towards store brands, and important factors that influence consumers towards purchasing store brands. The factors, such as, price, product quality, product risk, familiarity, involvement, intrinsic and extrinsic cues, and familiarity are used to gauge the purchase preferences. The study is carried out in Klang Valley involving two most popular hypermarkets in Malaysia that are Tesco and Giant. Out of 444 consumers that were intercepted and asked to participate only 300 accepted to participate and completed the questionnaire, resulting to 68% response rate. Results of the study indicate that factors such as price, familiarity and involvement are popular in describing customers' perceptions towards store brands however, only price and familiarity are the determinant in their purchasing of store brands.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali