Cultural Studies and the Circuit of Culture: Advertising, Promotional Culture and the New Zealand All Blacks  

Oleh:

Scherer, Jay ; Jackson, Steven J.

Jenis: Article from Journal - e-Journal
Dalam koleksi: Cultural Studies <=> Critical Methodologies vol. 8 no. 4 (Nov. 2008), page 507-526.
Topik: globalization; sport; promotional culture; New Zealand
Fulltext: 507.pdf (146.41KB)

Isi artikel

Using a modified circuit of culture as a methodological and theoretical framework, this paper examines the interrelated moments associated with the production, representation, and consumption of a recent televised advertisement for adidas’s sponsorship of the New Zealand All Blacks. The study suggests that each articulatory moment represents a key site for in-depth multiperspectival analyses, which can facilitate a broad contextual understanding of the complexities, contradictions, and power relations associated with contemporary culture in general and specifically in relation to indigenous culture.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali