| The objective of this study is to know the effects of Yamaha Mio’s advertisement in television with consumer respone of its advertisement, the effects of consumer response of Yamaha Mio’s advertisement with consume enthusiasm to buy, and the effects of Yamaha Mio’s advertisement with consumer enthusiasm to buy. Advertisement, response to advertisement, and the enthusiasm to buy are three variables used in this study. The survey method was conducted by distributing the questionnaires to 100 correspondent people in Jakarta. The sampling method used in this study is non probablility sampling with the purposive sampling. The result indicate that the advertisement of Yamaha Mio in television influenced the consumer response to its advertisement, the consumer response of advertisement in television influenced their enthusiasm to buy, and also the advertisement of Yamaha Mio in television influenced the consumer enthusiasm to buy. |