Why people streotype affects how they stereotype: The differential influence of comprehension goals and self-enhancement goals on stereotyping  

Oleh:

Bos, Arne van den ; Stapel, Diederik A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 35 no. 1 (Jan. 2009), page 101-113.
Topik: Stereotyping; goals; motivation; comprehension; self-enhancement
Fulltext: 101.pdf (134.47KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In four studies, the authors examined the hypothesis that the way people stereotype is determined by the motives that instigate it. Study 1 measured and demonstrated the effectiveness of a commonly used priming technique to manipulate comprehension and self-enhancement goals. Study 2 demonstrated that why people stereotype determines how they stereotype: When a comprehension goal was salient, positive as well as negative stereotypes were applied, whereas a salient self-enhancement goal led to the application of negative but not positive stereotypes. Study 3 replicated these effects with different stereotypes. Study 4 replicated these effects and gave more insight in the consequences of goal fulfillment on stereotyping. Results indicated the fulfillment of a salient self-enhancement or comprehension goal led to the reduction of stereotyping. These effects were goal specific: Fulfillment of a self-enhancement goal decreased enhancement-driven but not comprehension-driven stereotyping; fulfillment of a comprehension goal decreased comprehension-driven but not enhancement-driven stereotyping.

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