Indonesian Students’ Perceptions of Choice Criteria in The Selection of A Tertiary Institution : Strategic Implications  

Oleh:

Joseph, Mathew ; Joseph, Beatriz

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 14 no. 1 (2000), page 40-44.
Topik: institution; competitive strategy; education; indonesia; students

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Intense competition for full - fee - paying foreign students in higher education in many countries mandates the need for the identification of the criteria considered important by this customer group for the purpose of strategy development. Past research in this area has overlooked the needs of this important segment and has focused mainly on either administrators or the faculty’s perspective. A sample of potential students from Indonesia participated in this study and a number of choice criteria were identified. Also discusses strategic implications.

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