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Strategic Communications Management : Making Public Relations Work ;The EIU series
Bibliografi
Author:
White, Jon
;
Mazur, Laura
Topik:
communication
;
marketing
;
media relations
;
mass media
;
crisis management
;
public affairs
;
PUBLIC RELATIONS - CORPORATIONS - CASE STUDIES
;
CORPORATE IMAGE
;
COMMUNICATION IN MANAGEMENT
;
PUBLIC RELATIONS - CORPORATIONS
;
ethics
;
investor
;
environment
;
journalists
;
ethics
;
decision making
;
strategic planning
Bahasa:
(EN )
ISBN:
0-201-59376-9
Penerbit:
Addison-Wesley
Tahun Terbit:
1995
Jenis:
Books - Textbook
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
659.2 WHI s
Non-tandon:
2 (dapat dipinjam: 0)
Tandon:
tidak ada
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Related courses
CMC 407 - SEMINAR KOMUNIKASI KOORPORASI (Bacaan Anjuran)
CMM 309 - PEMASARAN HUMAS (Bacaan Wajib)
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