Detail The psychology of entertainment media: blurring the lines between entertainment and persuasion Bibliografi Author: Shrum, L. J. (Editor) Topik: Subliminal advertising; Advertising--Psychological aspects; Mass media—Psychological aspects; Persuasion (Psychology); Manipulative behavior Bahasa: (EN )     Penerbit: Lawrence Erlbaum Associates     Tempat Terbit: Mahwah    Tahun Terbit: 2004     Jenis: Books - E-Book Fulltext: The Psychology of Entertainment Media-Blurring The Lines Bet.pdf (4.79MB; 50 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 659.1019 PSY Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada    Booking Lihat Antrian Booking Lihat Detail Induk Abstract The Psychology of Entertainment Mediaprovides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: *the potential effects of embedding promotions within entertainment media content; *the persuasive power of the entertainment media content itself; and *individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. Artikel dalam koleksi ini What’s So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media, halaman 1-12 Beyond Gizmo Subliminality, halaman 13-44 Product Placement: The Nature of the Practice and Potential Avenues of Inquiry, halaman 45-62 Product Placements: How to Measure Their Impact, halaman 63-78 Mental Models for Brand Placement , halaman 79-98 Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy, halaman 99-116 The “Delicious Paradox”: Preconscious Processing of Product Placements by Children , halaman 117-136 Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments, halaman 137-160 The Power of Fiction: Determinants and Boundaries , halaman 161-176 A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment, halaman 177-192 Paths From Television Violence to Aggression: Reinterpreting the Evidence, halaman 193-212 Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior, halaman 213-232 Media Factors That Contribute to a Restriction of Exposure to Diversity, halaman 233-254 The Need for Entertainment Scale, halaman 255-274 People and “Their” Television Shows: An Overview of Television Connectedness, halaman 275-290 The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis, halaman 291-308 Marketing Through Sports Entertainment: A Functional Approach, halaman 309-322 Sensation Seeking and the Consumption of Televised Sports, halaman 323-336  Edit Artikel Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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