The Cluster Of Small Industry And City Marketing  

Oleh:

[s.n]

Jenis: Article from Proceeding
Dalam koleksi: 2nd International Conference on Environment and Urban Management : Indonesia ( Soegijapranata Catholic University, Semarang, 2-3 August 2006 ), page CPE-5.
Topik: city marketing; cluster of small industry cluster; investors; employees; tourists
Fulltext: 044 CPE-5 Rustina Untari.pdf (53.56KB)

Isi artikel

A city needs to be marketed to attract qualified consumers to support the city’s life. The natural city marketing is by following life cycle of the city itself. One of the elements in the city’s life is cluster that can be as a source in city’s competitiveness and capabilities (Kotler, et al 2002). For that reason, a cluster of small industry becomes an important part of a city’s life. Thus, this paper will explain the role’s of cluster of small industry in city marketing. Based on analysis on the growth pattern of cluster of small industry, we find that a cluster can attract investors, productive employees, and even tourists.

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