Detail Journal of Marketing (EBSCO) vol. 72 no. 3 (May 2008) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2008    Bulan: 05    Edisi: May 2008     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Drivers of Success for Market Entry into China and India, halaman 1-13 Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully, halaman 14-31 The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability, halaman 32-47 Delight by Design: The Role of Hedonic Versus Utilitarian Benefits, halaman 48-63 Holistic Package Design and Consumer Brand Impressions, halaman 64-81 Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right", halaman 82-93 Competitive Response to Radical Product Innovations, halaman 94-110 Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects, halaman 111-123 Segmented Switchers and Retailer Pricing Strategies, halaman 124-142  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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