Journalists and Archaeologists: Notes On Dealing Constructively With the Mass Media  

Oleh:

Scherzler, Diane

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: European Journal of Archaeology vol. 10 no. 2-3 (Aug. 2007), page 185-206.
Topik: ARCHAEOLOGY; interview; journalism; mass media; press release; public archaeology; science communication
Fulltext: 185.pdf (1.05MB)

Isi artikel

Over the past few decades the mass media have increasingly shaped public awareness. For many people, television, the radio, or the press are the only sources for archaeological topics and it is essential, therefore, to be able to collaborate with the world of journalism. It is not only sensational news stories that have an opportunity of being covered by the media, but also serious issues – provided that they are well told. Communicating scientific results to an audience outside one’s own specialist subject is, however, not only a question of good will, but also of skill. This article focuses on how to get the attention of the mass media, how to exert influence on the quality of a newspaper article, radio or film, and how to communicate what is really important. It provides an overview of public and media relations and tries to give some helpful suggestions.

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