Trends, Symbols and Brand Power in Global Markets : The Business Anthropology Approach  

Oleh:

Rij, Jeanne Binstock van

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 24 no. 6 (1996), page 19-26.
Topik: ANTHROPOLOGY; trends; symbols; brand power; business; anthropology

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Brand image is no longer a marginal dimension of business, but the very core of business identity and strategy. With a world culture evolving, customers everywhere respond to images, myths, and metaphors that help them define their personal and national identities and relationships within a global context of world culture and product benefits.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali