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Strategic Planning in An Era of Total Competition
Oleh:
Fuller, Mark
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 24 no. 3 (1996)
,
page 22-27.
Topik:
competition
;
strategic planning
;
era
;
total competition
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Traditional strategic planning is currently under fire. The product of an era of administered competition - a world in which the external environment was relatively simple, stable, and predictable -strategic planning systems were primarily used as control mechanisms to reduce uncertainty and to allocate power. They were internally focused because most of a company's transactions were internal - checks and balances designed to ensure adherence to its success formula - and because competition itself was essentially internal, pitting business units, functions, and individuals against one another rather than against other players in the marketplace.
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