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ArtikelStrategic Planning in An Era of Total Competition  
Oleh: Fuller, Mark
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 24 no. 3 (1996), page 22-27.
Topik: competition; strategic planning; era; total competition
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelTraditional strategic planning is currently under fire. The product of an era of administered competition - a world in which the external environment was relatively simple, stable, and predictable -strategic planning systems were primarily used as control mechanisms to reduce uncertainty and to allocate power. They were internally focused because most of a company's transactions were internal - checks and balances designed to ensure adherence to its success formula - and because competition itself was essentially internal, pitting business units, functions, and individuals against one another rather than against other players in the marketplace.
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