Beyond Relationship Marketing ... Anticipating What Customers Want  

Oleh:

Freid, Connie ; Freid, Stan

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 23 no. 4 (1995), page 40-45.
Topik: customer; relationship; marketing; anticipating; customer

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

These specialists in marketing and customer intelligence challenge Don Peppers' and Martha Rogers' reliance on past customer behaviour, as suggested in their recent article “A Marketing Paradigm : Share of Customer, Not Market Share” in the March / April 1995 issue of Planning Review.

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