Detail Putting The “Wow” Back in Strategy and Marketing   Oleh:  Randall, Robert M. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 23 no. 3 (1995), page 20-23. Topik: MARKETING; "wow" back; strategy; marketing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Tom Peters urges CEO s to keep people and parts of the enterprise continually reinventing themselves, and to keep looking at oddball sources for new technology and at oddball people for fresh ideas. As chief strategists / marketers, they need to keep their organizations in search of “Wow !” Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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