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Opportunities for Customer Segmentation Strategies
Oleh:
Raudabaugh, Joseph
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 22 no. 6 (1994)
,
page 36-38.
Topik:
segmentation
;
opportunities
;
customer segmentation
;
strategies
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Customer segmentation has recently become an invaluable tool for marketers in Japan. Evolving market and customer needs are transforming the country's retail and service paradigm.
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