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How Digital Uses Scenarios to Rethink The Present
Oleh:
Quinn, Lucia Luce
;
Mason, David H.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 22 no. 6 (1994)
,
page 14-17.
Topik:
Digital
;
digital
;
scenarios
;
present
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle managers find the scenarios helpful for modeling their current businesses.
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