| The economic crisis in Indonesia in 1997 had effect highly numbers of jobless and social problem, that endless with the increasing number of criminality. In tried to decrease the number, the government response by made rule about duty to install close circuit television (CCTV) on the building, like hotel, apartment, office building, shopping mall, and other vital object. The function is to secure the building. That matter is an opportunity for security system companies to compete in attracts costumer organization buying interest. With the background upstairs, this research aim to knowing what factors that influence CCTV customer buying activity to buy from Puterako Inti Buana Jakarta and how the process of organization buyer behavior is. Business-to-business (B2B) marketing mix theory and organization buyer behavior (OBB) in this research are use as basic main theory. The type of research is using explorative, with qualitative approach. Gathering data is done by interview with the sales manager of PT. PIB and respondent which is the organization customer, then continue to the other company as additional data source that involve indirectly in decision buying process. Analyses data provide detailed description in form of table with qualitative analyses technique that tested based on qualitative descriptive which is report detail and in-depth. Final research result show that key of success in organization sales depend on product support which build customer loyalty and continue with the customers become reference giver (word-of-mouth). |