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Detail
BukuPersepsi Pelanggan terhadap Atribut-Atribut Pelayanan dalam Industri Pelayaran Peti Kemas (Studi Kasus pada PT XYZ sebagai Salah Satu Perusahaan Pelayaran Internasional)
Bibliografi
Author: PATIO, SAHATA ; Turner, Tranggono Imam Suwongso (Advisor)
Topik: Peti Kemas; Customer Satisfaction
Bahasa: (ID )    
Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2007    
Jenis: Theses - Master Thesis
Fulltext: Sahata Patio Master Theses.pdf (11.87MB; 23 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: MM-483
    • Non-tandon: tidak ada
    • Tandon: 1
 Lihat Detail Induk
Abstract
This research is aimed towards understanding the service attributes of container handling industry in order to provide the services into their customer. This research have limited to: 1. Knowing about service components required, so that clients are comfortable using the company’s services. 2. Knowing about customer perception to service attributes that doing by company to the level of their customer satisfaction. The research doing research at PT. XYZ as agency Company of DNS Shipping. DNS shipping is foregign liner that officially bases at South Korea. The research is descriptive research. It belongs to the research purposes to describe about the condition. And data resources for this research are primary data that define as collect data by questionnaire, interview and the second is secondary data that collect data from company, website, university publication and theoretical books. Then data is collect from respondent that amount 50 respondent (N=50). The results of research are: 1. For “cost of service” attribute, which still given not had given the satisfaction to customer in order to service given by the company. 2.For “core service” attribute, which already enough satisfy to the customer, even for the future that company have to improve become better about the services. 3. For “measurable attribute”, which the customer get adequately satisfaction into this company’s 4. For “service delivery” attribute, PT.XYZ-DNS customer shown good satisfaction into this company’s service. Based on above result, the researcher get conclusion that performance of PT. XYZ-DNS already bring the better service to their customer in the one of service attribute that must getting better by PT.XYZ-DNS through the company strategic
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