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BukuHubungan Pemberian Motivasi dan Insentif terhadap Kinerja Marketer pada Ray White Bintaro Jaya III dan Karawaci
Bibliografi
Author: SAHARSO, GATOT ; Endang Sulistyaningsih (Advisor)
Topik: Ray White Bintaro; Motivasi; Intensif; Motivasi; Marketer
Bahasa: (ID )    
Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2006    
Jenis: Theses - Master Thesis
Fulltext: GATOT SAHARSO'S MASTER THESES.pdf (361.7KB; 85 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: MM-468
    • Non-tandon: tidak ada
    • Tandon: 1
 Lihat Detail Induk
Abstract
Human Resources control the important rule in developing the development of a company in Globalization Era, especially Business in Services sectors. Motivation and Incentive are the factors which influence activity from Marketer and Business in Services sectors such as: Property Agent. Achievement motivation has sense as urging in doing his duty by himself as well as He achieves a Reward with notation praise. Incentive is another form from direct compensation that has direct relationship between Marketer Motivation. It is a kind of the realization of the duty in gaining the purpose. Motivation Indicator is developed, i.e.: Having high responsibility, having the braveness to take a risk, having realistic purpose, having simultaneous job description, and gaining the purpose hardly, exploiting the contrite feedback in all activities also looking for a chance to realize the Programmed Planning. Incentive Indicator variable are: The increasing of Skill base, to increase the Commitment,Cultural,changes,Brand, to increase employee motivation, and also to help the efficiency of labor. Marketer Working Indicator such as; the work speed, service condition, and the Value reached. The research result of the correlation of motivation and incentive input towards Marketer motivation in Ray White Bintaro III and Karawaci, are: a. The Marketer is satisfied because of the company efforts in supporting motivation. b. In All Incentive application, Marketer argues that the incentive that is given by company is as usual. c. The Marketer’s performance condition in carrying out his task and his accountability in Ray White Bintaro III and Karawaci’s areas have not reach an optimum level. d. The above resume indicates that there is differences when marketer's opinion is separated based on their working condition. e. Marketer generally assumes that the Marketer Motivation stated by company correlates in giving motivation to the marketer, and Incentive given by company to their marketer. f. If Ray White Bintaro tested separately, the supporting of the incentive and motivation will correlate to Marketer motivation significantly. Meanwhile, The incentive of Ray White Karawaci is significant to the marketer, but the motivation support does not correlate to marketer motivation significantly. To sump up, there are some advices given to the company in order tomake its flexible policy , according to their organization and needs. 1. Ray White Indonesia advised to give the down line company more flexible in order to get the appropriate policy suitable with needs and organization purpose. 2. Based on the Resume, Marketer assumes that incentive is given by the company is as usual, although He has not given the task optimally. In that case, the writer advises to the Principal of Ray White Bintaro III and Karawaci to give Incentive more attractive and to support marketer motivation in order to add the increasing of his Marketer motivation. 3. Finding out the lack ness, there will be possibilities to make this kind of research wider and better. This Research needs some improvements in order to be excellent one. Critics and Advises are needed to make it perfect.
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