Inspiring and Implementing The Innovation Mind-Set  

Oleh:

Kuezmarski, Thomas

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 22 no. 5 (1994), page 37-38.
Topik: innovation; inspiring; implementing; innovation; mind - set

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Companies attempting to regenerate themselves through the introduction of successful new products must first instill an innovation mind - set in their management. This is a leadership challenge, and it's a formidable one. Just being a “me - too, better - than” product or service developer isn't going to work anymore. In 1991, as one of the many research initiatives that we regularly conduct at our firm, we did a study on new product and service practices at companies in the Midwest. When the study's most successful respondents - those that had generated at least 20 to 25 percent of their revenues from new products - defined their total portfolio of products that had been launched over a five - year time period, 39 percent of these new products were either new to the world or new to the company. In contrast, the rest of the respondents' new - to - the - world and new to - the - company products represented only 23 percent of their total portfolio.

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