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ArtikelDevising A Balanced Scorecard Matched to Business Strategy  
Oleh: Kaplan, Robert S.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 22 no. 5 (1994), page 15-19.
Topik: balanced scorecard; balanced scorecard; business strategy
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelWhy do companies need a new scorecard to measure performance ? Why aren't time - honored financial measures sufficient ? The answer is that in today's ultra - competitive fast - changing business environment, managers need a scorecard that provides a measures of how well they are creating future value. However, traditional financial measures, and even the new variations on the financial model, such as economic value -added, reflect transactions that have already occurred.
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