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Devising A Balanced Scorecard Matched to Business Strategy
Oleh:
Kaplan, Robert S.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 22 no. 5 (1994)
,
page 15-19.
Topik:
balanced scorecard
;
balanced scorecard
;
business strategy
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Why do companies need a new scorecard to measure performance ? Why aren't time - honored financial measures sufficient ? The answer is that in today's ultra - competitive fast - changing business environment, managers need a scorecard that provides a measures of how well they are creating future value. However, traditional financial measures, and even the new variations on the financial model, such as economic value -added, reflect transactions that have already occurred.
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