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New Concepts Drive Transnational Strategic Alliances
Oleh:
Banks, Philip F.
;
Baranson, Jack
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 21 no. 6 (1993)
,
page 28-31.
Topik:
alliances
;
transnational
;
strategic
;
alliances
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Innovative companies in the U. S., Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders - and splitting the costs and risks - these TSA s can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners.
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