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Mass Customization at Personal Lines Insurance Center
Oleh:
Martin, Hugh F.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 21 no. 4 (1993)
,
page 27.
Topik:
customization
;
mass customization
;
personal lines
;
insurance center
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Personal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of formulating and implementing a mass customization strategy that will become the conceptual basis of its long - term business plan.
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