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Detail
ArtikelMass Customization at Personal Lines Insurance Center  
Oleh: Martin, Hugh F.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 4 (1993), page 27.
Topik: customization; mass customization; personal lines; insurance center
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelPersonal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of formulating and implementing a mass customization strategy that will become the conceptual basis of its long - term business plan.
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