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Detail
ArtikelA Joint Venture in Mass Customization  
Oleh: Kubiak, James
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 4 (1993), page 25-26.
Topik: joint venture; joint venture; mass customization
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelIn 1986, Azimuth Corporation, a two-person St. Paul, Minnesota, consulting firm with an innovative marketing plan to sell signage to small business, forged a joint venture with 3M, a $10 billion corporation that wanted to find new niches for its SCOTCHCAL vinyl film.
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