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A Joint Venture in Mass Customization
Oleh:
Kubiak, James
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 21 no. 4 (1993)
,
page 25-26.
Topik:
joint venture
;
joint venture
;
mass customization
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
In 1986, Azimuth Corporation, a two-person St. Paul, Minnesota, consulting firm with an innovative marketing plan to sell signage to small business, forged a joint venture with 3M, a $10 billion corporation that wanted to find new niches for its SCOTCHCAL vinyl film.
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