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Detail
ArtikelMass Customizing Products and Services  
Oleh: Pine II, B. Joseph
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 4 (1993), page 6-13.
Topik: services; mass customizing; products; services
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelMany innovative companies are experimenting with a strategy of mass customization - the low - cost production of high variety, even individually customized goods and services. Based on his experiences at IBM and research into mass customization conducted at MIT and at the IBM Consulting Group, the author has identified five basic methods for mass customizing products and services.
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