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Mass Customizing Products and Services
Oleh:
Pine II, B. Joseph
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 21 no. 4 (1993)
,
page 6-13.
Topik:
services
;
mass customizing
;
products
;
services
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Many innovative companies are experimenting with a strategy of mass customization - the low - cost production of high variety, even individually customized goods and services. Based on his experiences at IBM and research into mass customization conducted at MIT and at the IBM Consulting Group, the author has identified five basic methods for mass customizing products and services.
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