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ArtikelMaking The Right Choices for The New Consumer  
Oleh: Dell, Michael S.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 5 (1993), page 20-22.
Topik: consumer; right choices; new consumer
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
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    • Tandon: tidak ada
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Isi artikelIn the early 1980 s, when the PC business first got started, I realized that the distribution system for computers was very inefficient. Computer stores charged a 25 – 30 percent mark - up for a computer, yet most salespeople did not know much about computers.
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