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ArtikelHow Benchmarking Goes Wrong (And How to Do It Right)  
Oleh: Pryor, Lawrence S. ; Katz, Steven J.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 1 (1993), page 6-11.
Topik: benchmarking; benchmarking; wrong
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThis producer of specialized industrial products with high margins was suffering from slow growth. So it benchmarked its sales effectiveness against four direct competitors, a non - competitor in its industry, and one of the best sales forces in the nation. This case study also looks at implementation after three years.
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