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How Benchmarking Goes Wrong (And How to Do It Right)
Oleh:
Pryor, Lawrence S.
;
Katz, Steven J.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 21 no. 1 (1993)
,
page 6-11.
Topik:
benchmarking
;
benchmarking
;
wrong
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
This producer of specialized industrial products with high margins was suffering from slow growth. So it benchmarked its sales effectiveness against four direct competitors, a non - competitor in its industry, and one of the best sales forces in the nation. This case study also looks at implementation after three years.
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