Detail Logitech Case Commentary   Oleh:  Davidson, Alistair Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 6 (1992), page 46-48. Topik: Mouse; logitech; case; commentary Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Logitech has succeeded in the expensive and difficult process of establishing a global brand. In high - tech markets, product lines change and evolve rapidly, but the brand name, capabilities, distribution and marketing channels represent an ongoing asset of the business. Logitech now faces another series of challenges as it attempts to exploit its brand by developing and marketing a stream of new products. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved