Detail Building Brand Equity at The Clorox Company   Oleh:  Robertson, Jack Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 5 (1992), page 59-61. Topik: brand equity; brand equity; clorox company Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel I want to share some concrete tips on how organizations can build and manage brand equities - particularly, how we do so at Clorox. My focus is primarily on packaged goods, but many of the techniques can be applied to other product categories. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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