Detail Marketing's New Paradigms : What's Really Happening Out There   Oleh:  Kotler, Philip Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 5 (1992), page 50. Topik: marketing paradigm; marketing; paradigms Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Marketing has been defined by some as the art of getting and keeping customers. Much of marketing has been cast around the “getting” problem. We have neglected the “keeping” problem. Keeping requires some thought ; it goes beyond what the customer service department does. It gets into how to satisfy the customer, how to get the customer to be a frequent buyer, and how to form links with customers that create exit barriers that make it more expensive to switch than stay. These things must be thought through because the first defense of any company is to keep its customers. Defection is the worst thing that can happen. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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