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Logitech : The Mouse That Roared
Oleh:
Jolly, Vijay K.
;
Bechler, Kimberly A.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 20 no. 6 (1992)
,
page 20-24.
Topik:
Mouse
;
logitech
;
mouse
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Logitech is a thriving example of that phenomenon of the communications revolution - a small, fast-reacting, global firm. Logitech's multinational founders won the lion's share of both the U. S. and world market for this maker and marketer of mouse computer - control devices in less than a decade. But now that the mouse industry is maturing, it's time to take afresh look at the firm's international strategy.
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