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ArtikelLogitech : The Mouse That Roared  
Oleh: Jolly, Vijay K. ; Bechler, Kimberly A.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 6 (1992), page 20-24.
Topik: Mouse; logitech; mouse
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelLogitech is a thriving example of that phenomenon of the communications revolution - a small, fast-reacting, global firm. Logitech's multinational founders won the lion's share of both the U. S. and world market for this maker and marketer of mouse computer - control devices in less than a decade. But now that the mouse industry is maturing, it's time to take afresh look at the firm's international strategy.
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