Detail Six Paths to Marketing Innovation   Oleh:  Magrath, Allan J. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 6 (1992), page 12-18. Topik: innovation; marketing; innovation Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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