Detail A Successful Approach to Segmenting Industrial Markets   Oleh:  Robertson, Thomas S. ; Barich, Howard Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 6 (1992), page 4-11. Topik: MARKETS; segmenting; industrial; markets Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Recently, working on a project for a leading U. S. industrial firm, the authors identified a highly effective market segmentation approach. The key is segmenting customers by the phase of the purchase decision process. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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