How to Focus Marketing Intelligence to Serve Strategy  

Oleh:

Jenster, Per V. ; Hover, David

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 4 (1992), page 32-37.
Topik: strategy; marketing intelligence; strategy
Fulltext: How to Focus Marketing Intelligence to Serve Strategy.pdf (459.56KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job : Find the set of opportunities that constitute a strategic resource.

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