Consumer Schizophrenia : Extremism in The Marketplace  

Oleh:

Kardon, Brian E.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 4 (1992), page 18-23.
Topik: GLOBAL MARKETPLACE; consumer; schizophrenia; extremism; marketplace

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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There's an important new pattern in buyer choice processes : consumer schizophrenia. Consumers are making decisions on what to put in their shopping carts based on mutually contradictory or antagonistic motives.

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