Detail It's Better to Fly A New Product Simulator Than Crash The Real Thing   Oleh:  Clancy, Kevin J. ; Shulman, Robert S. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 4 (1992), page 10-17. Topik: NETWORK SIMULATOR; new product; simulator; real thing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Managers can improve the likelihood of new product success with simulated test market (STM) research and software programs. It's a way of getting the had news in the laboratory, without spending millions of dollars only to be hammered in test market cities. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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