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Quality Comes First When Hatching Power Brands
Oleh:
Gale, Bradley T.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 20 no. 4 (1992)
,
page 4-9.
Topik:
brands
;
quality
;
hatching
;
power brands
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U. S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms.
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