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Detail
ArtikelQuality Comes First When Hatching Power Brands  
Oleh: Gale, Bradley T.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 4 (1992), page 4-9.
Topik: brands; quality; hatching; power brands
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelPower brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U. S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms.
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