Integrating Scenarios Into Strategic Planning at Royal Dutch/Shell  

Oleh:

Schoemaker, Paul J. H. ; Heijden, Cornelius A. J. M. van der

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 3 (1992), page 41-46.
Topik: STRATEGIC PLANNING; integrating; scenarios; strategic planning; royal dutch / shell

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.

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