DEC Protects Market Share By Joint Venturing With ITT  

Oleh:

Cummings, Thomas ; Jenster, Per ; Bidault, Francis

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 19 no. 5 (1991), page 16-30.
Topik: market share; DEC; protects; market share; joint venture

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

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