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How Innovators Thwart New Entrants Into Their Market
Oleh:
Robertson, Thomas S.
;
Gatignon, Hubert
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 19 no. 5 (1991)
,
page 4-11.
Topik:
MARKETS
;
innovators
;
new entrants
;
market
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.
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