Diagnosing Global Strategy Potential : The World Chocolate Confectionery Industry  

Oleh:

Yip, George S. ; Coundouriotis, George A.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 19 no. 1 (1991), page 4-15.
Topik: strategy; diagnosing; global strategy; potential; chocolate; confectionery industry

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

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